However, the product sells fewer titles and not many bestsellers.

Amazon’s Kindle Unlimited program also costs $9.99 per month but offers unlimited reading and listening on any device. Target CEO Gregg Steinhafel had given warning that it was fed up with 'showrooming' even earlier, in a January 2012 letter to suppliers saying the retailer was unwilling to 'let online-only retailers use our brick-and-mortar stores as a showroom for their products and undercut our prices without making investments, as we do, to proudly display your brands.The eReaders and eBooks are direct competition to Amazon’s Kindle, which the online giant has been offering for years. Walmart's decision follows Target's move this spring to stop selling Amazon's tablet products. This includes all Amazon Kindle models current and recently announced.' A Walmart spokesperson confirmed the decision and said the company would continue to sell a broad assortment of other tablets, eReaders and accessories, according to published reports.

While the Kindle made its name initially as an e-reader, consumers can now use the tablets to shop for millions of items in addition to digital books, providing Amazon with a mobile vehicle to compete with other retailers.Ī memo sent to Walmart store managers last week said 'We have recently made the business decision to not carry Amazon tablets and eReaders beyond our existing inventory and purchase commitments. Walmart has joined Target in dropping Amazon's Kindle tablet devices from its merchandise offerings.

Walmart kindle